Watch Laura Klein's Preview: Combining Qualitative and Quantitative Research
Qualitative and Quantitative research are powerful tools that help us understand our users, their motivations, and how they interact with our products. Laura Klein breaks down the difference between these two methodologies and provides us with a formula for how to use them to test and improve upon a specific experience along the user’s journey: the onboarding process.
Discover a framework for measuring the success of the onboarding process as well as specific tactics for teams to use to problem-solve weaknesses in their own onboarding and optimize products for success.